PROJECT//
TOY STORE
CLIENT//
Chicago Children’s Museum
ROLE//
Art Director

New York Festivals Winner | Addy Winner | Proxy Award Winner

Augmented Reality

To fuel the kids imaginations a custom AR marker on each box triggered a 3D animation of what their box could be. 29 animations in total created in Cinema4D and Flash.

Handmade Photobooth

After turning their box into the toy of their imagination, children could capture the moment on a gigantic cardboard polaroid camera built using Arduino, Flash, a Mac Pro, and a lot of glue to name a few things.

Results

50
boost in member attendance

Top Exhibit Opening

13
lift in general attendance

Awards

Addy

Winner

New York Festivals

Winner

Proxy Award

Winner