CLIENT//
WORX
ROLE//
Executive Creative Director
BRIEF
Help WORX power equipment prove they deserved a spot on shelves at Lowe’s through a targeted in-store test.
APPROACH
Introduce people to the Proven Power of WORX Nitro through an ominichannel campaign laser focused on driving sales at local Lowes.
Powering Into Big-Box Retail
When WORX wanted to make the leap from direct-to-consumer to the big-box stage, we helped them break in. Our omnichannel campaign for the Nitro line – lightweight, electric tools with Proven Power– turned heads and drove foot traffic straight to Lowe’s aisles.
From connected TV to programmatic display, digital out-of-home to scroll-stopping social, we delivered a full-force media strategy that got results. The numbers? Over 8,000 store visits, a 465% lift in foot traffic, and $68K in sales during a three-month pilot.
