CLIENT//
ISC2
ROLE//
Executive Creative Director
BRIEF
Reimagine the ISC2 brand experience for a new wave of cybersecurity professionals.
APPROACH
Rebranding from ISC(squared) to ISC2, we rebuilt the brand from the ground up. Establishing a new brand platform and design system that resonated across B2B and B2C audiences and drove a measurable lift in brand awareness.
Establishing a new brand platform
ISC2’s potential members, offerings and messaging priorities are broad in scope. To create consistent and cohesive communications, we needed to establish a strong brand platform that resonated with audiences and was flexible enough for multiple campaigns. “Your Future. Secured.” did exactly that, connecting with those entering the field and corporate partners securing critical data.
Crafting a compelling campaign
To introduce the new ISC2, we launched an awareness campaign spanning CTV, social and programmatic channels. Featuring a more diverse, global audience, we leveraged the distinctive 2 in their new logo to serve as a connective thread and signature for the campaign. The final creative reinforced brand recall and cemented ISC2 as the premier certification partner.
Results
As ISC2’s end-to-end solutions partner, we were able to build a seamless brand experience from strategy to creative campaign to media buying and, most importantly, website conversions.
15
Brand lift since campaign launch
5
Increase in New Site Users since campaign launch
46
Increase in Engaged Sessions since campaign launch