CLIENT//
The UPS Store
ROLE//
Writer/ Director
BRIEF
Raise awareness of The UPS Store’s pack and ship capabilities during the holidays.
APPROACH
Position their pack and ship experts as the true holiday heroes with a little Santa Claus misdirect.
45 takes. 160 FPS. Perfectly timed.
Oh, and shot in reverse. Gift hero was a labor of love for everyone involved. Completely shot in-house, this single take production blended film and CG elements to create a magical workshop. Viewers pass through a snow globe as they enter what appears to be Santa’s workshop only to reveal the true holiday hero is the pack and ship experts of The UPS Store.