BRIEF
Expand knowledge of physical/digital technologies by creating an internet connected device utilizing various sensors.
APPROACH
Create a physical twitter bot that serves as the hive brain for the agency. eB2DO (energy BBDO) became the agency source for everything from temp in the office to when the beer cart is on the move.
Triggers
Actions that cause tweets
THE TAKE OVER
eB2DO has gotten some love on varios blogs including The Minneapolis Egotist and Agency Spy. I’m still not sure if he’s somehow related to skynet, but so far he doesn’t seem to be self-aware yet.
Check out story here.
