Concept/ Sr. Art Direction
Help Ziploc Brand increase awareness of it’s special Holiday Collection during a busy holiday season.
Turn the conversation for busy Mom’s during the holidays from why Ziploc to how Ziploc can help them. Partnering with Pinterest rockstar Joanna Hawley we created premium content inspired by the Holiday Collection to rave reviews.
Digitally lead the campaign was an integrated effort spanning TV, POS and Online. Content created was housed on our Ziploc holiday hub and fueled our Pinterest and Facebook audiences with record results during the 2.5 month campaign.