The marketing purchase funnel is a model that describes the stages that a customer goes through when making a purchase. The stages are awareness, interest, desire, and action.
Creative is essential at every stage of the marketing purchase funnel. At the awareness stage, creative is used to get people’s attention and introduce them to your brand. At the interest stage, creative is used to build interest in your product or service. At the desire stage, creative is used to create a desire for your product or service. And at the action stage, creative is used to convince people to buy your product or service.
There are many different types of creative that can be used in the marketing purchase funnel. Some common types of creative include:
- Ads: Ads are a great way to get people’s attention and introduce them to your brand. Ads can be placed in a variety of places, including online, offline, and on social media.
- Content: Content is a great way to build interest in your product or service. Content can be in the form of blog posts, articles, videos, and more.
- Emails: Emails are a great way to stay in touch with your customers and promote your products or services.
- Social media: Social media is a great way to connect with your customers and promote your products or services.
The type of creative that you use will depend on your target audience and your marketing goals. When creating creative, it is important to keep the following tips in mind:
- Make it relevant: Your creative should be relevant to your target audience and their interests.
- Make it interesting: Your creative should be interesting enough to capture people’s attention and keep them engaged.
- Make it clear: Your creative should be clear and easy to understand.
- Make it persuasive: Your creative should be persuasive enough to convince people to take action.
Creative is an essential part of the marketing purchase funnel. By using creative effectively, you can increase brand awareness, build interest in your product or service, create desire for your product or service, and convince people to buy your product or service.