PROJECT//
Integrated Campaign
CLIENT//
Quility Insurance
ROLE//
Executive Creative Director

BRIEF

When two of the largest insurance brokers merged to form Quility they needed to quickly establish their brand and drive awareness.

APPROACH

Partnering with the new brand, we set out to prove shopping for life insurance doesn’t have to be prickly, and Quigley the Porcupine was born. While the perfect time to shop for life insurance doesn’t exist, Quigley is on a mission to let everyone know the easiest way does.