Gold Shorty Winner | Addy Award Winner
BRIEF
Help The UPS Store break through the noise by engaging in culturally relevant moments.
APPROACH
With the launch of Nintendo’s cardboard Labo set, we decided to jump in and play along as cardboard masters ourselves, creating what we do best. A box.
BUZZ
A team of incredible builders, writers and shooters took the box from concept to creation in days to capitalize on the hype. And it payed off. Nintendo America retweeted our creation causing a flood of eyeballs and articles from IGN, Polygon and Game Informer.
The tweet was given a strategic paid boost and that was all it needed. Organic engagement then outpaced paid 10/1. Putting a little pack and ship company in front an entirely new audience and putting The UPS Store top of mind.
SHOWING SOME LOVE
As you can imagine, a company that ships packages gets a few complaints from time-to-time. The Toy-Con-Tainer blew every goal for sentiment away with streams of positive comments.
PRESS
The tweet caught the eye of Nintendo fans around the globe. Sparking articles, some notable retweets and jumped from twitter to other social platforms as conversation continues to grow.
POLYGON
GAME INFORMER
IGN ITALY
NINTENDO SOUP
GAME REVOLUTION
Bleeding Cool, Nintendo Enthusiast, Go Nintendo, Ninteneros, Twinfinite, Slashgear, ResetEra, DualShockers, and on and on.