If your looking for innovative advertising ideas look no further than your nearest children’s science museum. This summer I took at Saturday and visited the Exploratorium in San Francisco. What I found was an endless supply of interactive experiments just waiting to break out the realm of science and into some creatives next big project.

While much of what you’ll find is fun with science, some of the interactive art exhibitions were extremely interesting. The work of Daniel Rozin was on display while I was there utilizing everything from digital video to electronically controlled mirrors. It’s ability to capture peoples attention and engage with audiences of all ages is what we as advertisers attempt to achieve daily and you never know when something you find at the museum will be the right fit for next client.