Claritev

Creating Clarity From Chaos

And 4.7× Market Growth

Relaunching a 40-year-old healthcare company isn’t exactly the kind of thing people gather around the water cooler to talk about. But that was Claritev’s challenge: evolve beyond its MultiPlan legacy and introduce a new name, a new purpose, and a new level of transparency to one of the most complicated industries on the planet. And we weren’t about to solve that with another jargon-filled B2B launch. Instead, we zeroed in on the real villain—healthcare chaos—and built a platform that showed how Claritev brings order, insight, and confidence to every stakeholder. The result? “Creating Clarity From Chaos” became a category-defining idea that resonated across payors, employers, and providers—and helped propel a 4.7× stock increase that signaled the market understood the transformation as clearly as the brand now does.

:30 Clarity from Chaos

:15 Social Creating Health Clarity

Strategy & Tactics

We ditched the buzzwords and went straight at the industry’s biggest truth: healthcare is a mess. Our strategy? Visualize that chaos—every fax, form, spreadsheet, bill, binder, and inbox—and then show how Claritev cuts straight through it. Using broadcast-quality video, scroll-stopping display ads, thought-leadership content, and a full suite of digital touchpoints, we transformed abstract data problems into tangible, fixable moments. Each asset tackled a different pain point along the healthcare journey, making clarity feel not just possible, but expected. Behind the scenes, we built a modular creative system the client could scale—turning one big idea into landing pages, emails, OLV, print, social, and more. The result was a unified, always-on campaign engineered to move audiences from “What is Claritev?” to “Oh—that’s who finally makes this make sense.”