Rice-A-Roni

Meet #HotMessMom: The Relatable Revolution of a Heritage Brand

Rice-A-Roni’s transformation into a social media powerhouse began with an empathetic mission: connect with modern moms where they truly live—online. By embracing the chaos and humor of everyday parenthood, we introduced the #HotMessMom voice, a relatable, witty persona that resonated with a new generation. Through creative social strategies, stunning food photography, and a refreshed design aesthetic, we made Rice-A-Roni more than a convenient meal solution—it became a cultural touchstone for moms balancing it all with a wink and a smile.

Building a social strategy from the ground up.

Driving engagement with #HotMessMoms through organic content across Instagram, Facebook, Pinterest, X and TikTok.

Through quick turn photo and video shoots we captured content to run across channels.

Expanding the brand, we worked with Rice-A-Roni to build a cohesive brand book.