UPDATE: Pucker Vodka Banners earn 2012 IAC AWARD. View Entry Link.
Pucker Vodka’s new flavor explosion campaign featured dramatic print and tv work of slow motion fruit exploding bottles and glasses. To take that intensity online in rich media banner units we created a first of its kinda banner ad utilizing particle systems. Cherries and Apples explode boring vodka bottles that reform into fun copy lines formed from particles. Users can then click and explode the text to form new statements. The banners drove to Facebook where Pucker Vodka steadily grew it’s fan base.
The banner’s had great success performing triple the average category interaction rate.
SEE THE BANNER
RoleArt Direction, Some Development