BRIEF
Help a great classic barber rebuild his brand from the ground up after over 30 years of cutting hair in Chicago.
APPROACH
Focusing on an executive clientele, the business barber positioning creates a unique space for the barbershop. Creating a new name, logo and tone that all serve to mash-up the worlds of business and barber have been turning heads.
THE STORY
After more than 30 years of cutting hair for the likes of Bill Wrigley Sr. and other top executives a Chicago icon The Wrigley Building Barber left the building and his brand identity. Helping such a classic barber rebuild his new brand was an honor and a challenge. A lesson in local targeting we we’re able to inspire businessmen within a two mile radius of the new location leveraging clever creative, reviews and of course…Google.
