PROJECT//
Extreme I.T.
CLIENT//
Lenovo
ROLE//
ASSOCIATE CREATIVE DIRECTOR

2019 Shorty Awards Finalist

BRIEF

Set Lenovo apart by bringing their knowledge and expertise to life in a way that lives up to their brand promise. Different is better.

APPROACH

Explain┬áthe technology that we use everyday in a way that’s equal parts information and entertainment. Built for the way our audience consumes content.

Social Extensions

Native Advertising

MASHABLE

Working with Mashable we extended┬áthe reach of our series with native advertising. Mashable’s “Don’t be Tech Basic” articles each featured Extreme I.T. content along with a full article written by their team. Promoted across Mashable.com and their social channels, we were able to target and reach a massively larger audience.