PROJECT//
Reality Show
CLIENT//
The UPS Store
ROLE//
ASSOCIATE CREATIVE DIRECTOR

BRIEF

Leverage The UPS Store’s partnership with Marcus Lemonis to create engaging content that positions them as a knowledgable resource for small business owners.

APPROACH

Create our own reality show that puts small business owners to the test as they give their elevator pitch in an actual elevator.

Featured on AdAge and Fortune

Season 1

Episodes

Season 2

With the return of season 2, we extended the series into a fully integrated campaign. Connecting content to commerce, each contestant featured business cards and brochures exclusively available on The UPS Stores print site.

Episodes

Retargeting Video

Social Ads

Online

BEHIND THE SCENES

3 days, 50 + crew members, 9 small business owners and 1 superstar made up our action packed production of The Elevator Pitch, shot inside a real elevator at Chicago’s famous Tribune building.