CLIENT//
Cellular Sales
ROLE//
Associate Creative Director
BRIEF
Find the whitespace for Cellular Sales, the leading authorized retailer of Verizon Wireless.
APPROACH
Help people do more with their phones. Connecting Cellular Sales best in class customer support with the best network in Verizon, we were able to carve out a unique positioning.
PHONE AWESOME
To bring our positioning to life we decided to help people get more out of their device by inviting them to Phone Awesome. Crafting content across a variety of strategic categories, an entirely new tone of voice was born for the Cellular Sales brand.
CONTENT
BEHIND THE CURTAIN
Radically shifting a brands tone of voice is no easy challenge. To bring it to life for the presentation we got scrappy. In one night and after way to much coffee I was able to edit a rip together with the help of some brilliant writing and internal VO. Needless to say, it worked perfectly.