PROJECT//
Social Campaign
CLIENT//
The UPS Store
ROLE//
Associate Creative Director

BRIEF

Break through the social clutter and introduce the world to all the ings at The UPS Store.

APPROACH

To introduce the world to all the ings The UPS Store does, we held a casting call to find actors who could bring them to life. That’s when things got a little weird…in the best way possible.

OLV 15 second

Pre-roll 6 second

Social Longform

Planting improv actors as our Director and Writer, auditioners were asked to channel their best faxing, shredding and notarizing interpretations, as we rolled on every minute.

The result was an unexpected take on some ings you might not expect from The UPS Store. From GIFS to long form video, content was sliced and diced to work across a range of social channels and media placements.

 
 
 
 
 
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