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Thesis Update #1 | Types of Online Advertising
To give everyone reading this an update I have began work on my graduate thesis, researching the future of online advertising. I’d like to use this blog as a means of logging some of my thoughts and welcome your comments during this process. I’m currently working on a survey to collect my primary research for Read More
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Become A Fan | A Guide To Corporate Facebooking
A guide to help you effectively use one of the fastest growing corporate communication mediums, the Facebook fan page.
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Future of the Art Director
While the demand for interactive skills is growing at an exponential rate should art directors segment themselves into interactive and traditional roles.
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Semiotic Advertising Design | writing from grad school
When you write something, it’s usually a good idea to share or whats the point. When I entered grad school I wrote up a little book proposal for a book called “Design by Sign” focusing on the roll of semiotics in the design of Advertising.
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Dynamic Product Placement
The future is dynamic and in turn it only seems appropriate that we apply those concepts across different media. Are green screen cans and pizza boxes the future. Digital video may put product placement advertising within reach of local advertisers.
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Your next big idea may be waiting at the science museum
If your looking for innovative ideas, you may want to start at your nearest children’s science museum. This summer I spent some time doing just that and was amazed at what I discovered and the ideas it generated.
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Crowdsourcing: Why not have your consumers tell you what they want
Crowdsourcing allows consumers to tell advertisers what they want to see. Will this take the guess work out of creative in the future? Will this kill the need for Ad agencies or will consumers and agencies find a way to collaborate to create even better advertising.
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Opt-in Advertising-You’ve said yes whether you know it or not
The future of advertising is moving towards an opt-in system, making the ads you receive more relevant to your individual preferences. So how do advertisers know what’s relevant to you. We’ll you may have already given them that info when you updated your favorite bands on facebook. You may have opted-in without even knowing it.
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MCAD Future of Advertising Course Recap
MCAD adjunct professor, Tim Brunelle gives us a peek into the curriculum for his future of advertising class. He passes on some good points that many professionals should take note of, such as always keeping your work fresh and in beta, uploading your work to the free resources you have available, and starting a blog.